Brendan
Chan
Building products at the intersection of AI, SaaS, and data platforms. 6+ years shipping features that drive millions in savings and serve tens of thousands of users across global markets.
About Me
Who I am and what drives me
I am a Technical Product Manager based in Singapore with a passion for building products that solve real problems at scale. My journey spans from automating retail workflows at NTUC to architecting AI data platforms at TikTok (ByteDance) and now leading SaaS OTT product strategy at Goose.
At TikTok, I owned the AI Data Platform by authorizing 62 PRDs, shipping 46 features, and driving end to end development. I designed RBAC for 61,611 users, launched a crowdsourcing mobile app to 5,000+ MAU, and coordinated with cross-functional teams across Dublin, US, China, and Malaysia.
Currently at Goose, I'm defining the GTM strategy for our B2B SaaS OTT platform, building advertisement banner systems, and shaping the ad monetization roadmap, all while ensuring DRM compliance and platform governance across APAC and EMEA markets.
During my free time, I am usually experimenting with vibe coding and agentic workflows. I enjoy building custom life-ops bots that leverage Claude and Google Antigravity for experimental bot deployments. I am fascinated by the intersection of natural language and software architecture, and I use my personal time to prototype tools that solve my own operational bottlenecks.
Experience
Where I've built and shipped products
Goose Pte Ltd
- Developed and executed the Go-to-Market (GTM) strategy for the B2B SaaS offering, defining positioning, pricing tiers, and launch playbooks that drove onboarding of 15+ content publishers.
- Designed and launched a self-serve Advertisement Banner Management System, enabling publishers to configure, schedule, and deploy in-stream and overlay ad banners — contributing to a 25% increase in platform ad revenue.
- Spearheaded a Copyright Application feature delivering end-to-end DRM for VOD and live streams, achieving 100% compliance with content licensing agreements.
- Led a centralized Trade Center with integrated finance and reconciliation modules, enabling real-time transaction tracking for platform stakeholders.
- Deployed a Stream Monitoring Dashboard for publishers, improving QoS/QoE SLA visibility and reducing streaming incidents by 30%.
- Defined SaaS subscription models and usage-based billing, implementing metered APIs and tiered feature gating that improved MRR predictability by 40%.
- Owned the ad monetization product roadmap, defining PRDs for pre-roll, mid-roll, and banner ad placements.
TikTok Pte Ltd (ByteDance)
- Owned the end-to-end product lifecycle, authoring 62 PRDs, shipping 46 feature releases, and conducting 47 UAT cycles across a roadmap of 140+ tasks.
- Drove a 90% reduction in manual data processing by defining new API systems and optimized payload structures.
- Achieved $2M annual savings via a Smart Task Assignment algorithm improving headcount allocation by 93.2%.
- Deployed RBAC for 61,611 users with OAuth 2.0 and SAML, enforcing GDPR and ISO 27001 compliance.
- Launched a crowdsourcing mobile app (iOS & Android) reaching 5,000+ MAU, boosting user satisfaction by 67%.
- Managed 63 P0/P00 critical tasks and ran 4 A/B tests, coordinating across Dublin, US, China, and Malaysia.
NTUC Cooperative
- Built automated workflows in SAP ERP to resolve promotion overlaps across FP & Cheers stores, reducing manual errors by 40%.
- Designed VBA macros for promotion data validation, cutting audit time by 30%. Deployed tech solutions to 200+ retail endpoints.
PRD Timeline
A chronological journey through key product initiatives
API Payload Optimization
Redesigned API payload structures across the data platform, reducing manual data processing by 90% and cutting response times for downstream consumers.
RBAC & Access Control System
Deployed role-based access control with OAuth 2.0 and SAML for 61,611 users, enforcing GDPR and ISO 27001 compliance across global operations.
Smart Task Assignment Algorithm
Designed an intelligent headcount allocation algorithm that optimized task distribution by 93.2%, saving $2M annually in operational costs.
Crowdsourcing Mobile App (iOS & Android)
Launched a cross-platform mobile application for crowdsourced data labeling, reaching 5,000+ MAU and boosting user satisfaction by 67%.
A/B Testing Framework
Built and ran 4 A/B tests to validate product hypotheses on the labeling platform, establishing a data-driven decision-making culture across the team.
Root Cause Analysis (RCA) Module
Designed an RCA dropdown system for the QA pipeline, enabling moderation lab teams to categorize and track quality issues systematically.
start.ai Mobile Platform
Led the PRD for the start.ai mobile app (Android & iOS), enabling on-the-go task management and crowdsourcing workflows for field operators.
Crowdsourcing Live Dashboard
Designed a real-time live dashboard for crowdsourcing operations, providing instant visibility into task throughput, labeler activity, and queue health.
Headcount Allocation V2
Enhanced the smart allocation engine with improved data extraction pipelines and skillset-based matching, further optimizing workforce distribution.
Brand Safety UI/UX & Video Controls
Revamped the Brand Safety interface with VL2 video controls and time-range clipping to support GenAI video recaptioning projects.
ISO 27001 Access Control
Designed security compliance enhancements to meet ISO 27001 certification requirements, implementing granular access controls and audit logging.
start.ai Help Center & Exam Center (Mobile)
Built a self-serve Help Center to reduce CS oncall manpower, plus a mobile Exam Center for remote skill assessments and certification.
Skills & Expertise
The tools and domains I work with
Product & Design
Data & Analytics
Project Management
Technical
Domain Expertise
Quality & Compliance
Education & Awards
Academic foundation and recognition
Education
Singapore Management University
Bachelor of Business Management (BBM)
Aug 2018 – Apr 2022
Certifications
Product Management Programme
Singapore Management University · 2024
Agile Project Management
ByteDance · 2023
Data Analytics Bootcamp
Vertical Institute · 2023
Awards
Get in Touch
Let's build something great together
I'm always open to discussing new product challenges, technical leadership opportunities, or interesting collaborations. Whether you're looking for a Technical PM to lead your next product initiative or just want to connect, feel free to reach out.
Quick Message
Drop me a line and I'll get back to you shortly.